What is Lad Culture?
Lad culture emerged in the UK in the early 90s with the launch of Loaded magazine, and the prominence of Britpop. It brought the message that it’s okay to be openly misogynist after all. Many other sexist publications followed suit, and it took on a life of its own in the form of a widespread relapse into sexist language and behaviour, but with a renewed vitality, taking explicit hatred of women to greater depths in the form of misogynist student groups, jokes about rape, even night clubs that promote rape.
In 2012 the National Union of Students (NUS) commissioned a piece of independent research into lad culture, the results of which consider how “Seen by some as just a bit of fun, ‘lad culture’ has been criticised by others as at best being dismissive and objectifying towards women and at worst glamorising the sex industry and normalising sexual assault.”
The Dismantling Lad Culture project is brought to you by Karren Ablaze! and a host of collaborators. Karren is a writer and publisher best known for her work with Ablaze! fanzine. Her first book, The City Is Ablaze!, came out in 2012.